W Bali – Seminyak Appoints Ng Choi Choi as Director of Sales and Marketing
A new chapter is taking shape at W Bali – Seminyak, with hospitality leader Ng Choi Choi joining the resort as Director of Sales and Marketing. Bringing more than 20 years of experience across sales, marketing and commercial leadership, she steps into the role at an exciting time for the Seminyak lifestyle destination, following the recent launches of Alunê and Club Lacoste.
Before joining W Bali – Seminyak, Choi Choi served as Bali Market Director of Sales and Distribution for the Marriott portfolio, where she focused on strengthening market share and developing strategic partnerships across the island. She also serves as Vice Chairman of the Bali Convention Exhibition Bureau, reflecting her continued involvement in Bali’s wider hospitality and events landscape.
Her career with Marriott International began at JW Marriott, followed by Courtyard by Marriott Bali Nusa Dua Resort, where she helped lead the sales team to receive awards and industry recognition. She later joined The Westin Resort Nusa Dua, Bali, further expanding her experience in sales and marketing while building strong relationships across the island’s hospitality sector.
At W Bali – Seminyak, Choi Choi will lead the resort’s sales and marketing strategy, strengthening its presence in key domestic and international markets while identifying new opportunities for growth. Her appointment comes as the property continues to develop its position within Bali’s luxury lifestyle scene, with Alunê bringing a fresh oceanfront social experience and Club Lacoste introducing a new dimension to its active lifestyle offering.
“We are very happy to welcome Choi Choi to W Bali – Seminyak,” says General Manager Laurens Kritzinger, highlighting her extensive experience, understanding of the Bali market and strong industry relationships as valuable additions to the team.
Beyond the boardroom, Choi Choi makes time for her family and enjoys staying active through sports, bringing an energetic and people-focused approach to her professional life.
With a deep understanding of Bali’s hospitality landscape and a career built on commercial strategy and relationship-building, her appointment signals another step in W Bali – Seminyak’s ongoing evolution as a destination for contemporary luxury, dining and social experiences.
For more information, visit wbaliseminyak.com or follow @wbaliseminyak on Instagram.